Our Story

HERLARÓ is more than a brand it’s my journey, my heritage, and my love for fashion woven into one.

Born in Osun State, especially within the vibrant culture of Ijesha, I was captivated by the beauty of Yoruba tie and dye, known as adire. To me, it was more than fabric; it was art, history, and a celebration of strength and beauty. With HERLARÓ, I wanted to bring that essence to life for women everywhere.

As a career woman moving through different parts of the world, I often searched for fashion that was sophisticated, versatile, and most importantly, deeply personal. I longed for pieces that not only made me feel confident and empowered but also reflected my heritage, a style that would turn heads, start conversations, and make me feel as bold as the patterns that inspired me. And that’s exactly what HERLARÓ is all about.

I started HERLARÓ for the women who are taking on the world and doing it with unmistakable elegance. Through the art of Yoruba tie and dye, we create high-fashion pieces that blend the depth of our culture with the versatility of modern design. Every piece is crafted to make a statement, to inspire confidence, and to remind every woman wearing it of her own power and grace.

HERLARÓ isn’t just clothing—it’s a celebration of who we are, where we come from, and how we choose to show up in the world. For the woman who’s ready to conquer every room, every city, and every challenge—HERLARÓ is here for you. Embrace your heritage, wear your confidence, and let your style tell your story.